Cabrera to lead JAXPORT Marketing Team
March 14, 2013
JAXPORT has announced that veteran JAXPORT marketing executive Alberto Cabrera has been named Director/General Manager of Trade Development and Marketing. In his new position, Cabrera is responsible for the overall management of cargo sales activities and the development of strategic marketing plans aimed at building on JAXPORT’s strong position and potential as a leading U.S. seaport.
Cabrera has more than 20 years of experience in the maritime industry serving in positions of increasing responsibility. He joined JAXPORT’s marketing team in 2003 as Manager of Latin American Sales responsible for the South American and Caribbean markets, as well as lift-on/lift-off and roll-on/roll-off cargo sectors. Cabrera was promoted to Director of Cargo Sales and Global Marketing in 2006 taking on the additional responsibility of overseeing JAXPORT’s break bulk and bulk businesses.
Prior to joining JAXPORT, Cabrera was in charge of all terminal management activities and vessel operation for Jacksonville-based Trailer Bridge, a shipping line which services Puerto Rico, and the Dominican Republic. Earlier in his career, Cabrera held position at Stevens Shipping and Navieras de Puerto Rico.
“Alberto has continually shown a solid understanding of how to sell this port and how to maintain the type of industry relationships which are so critical to our success,” said JAXPORT Interim CEO Roy Schleicher. “I have been fortunate to supervise Alberto for almost a decade and I am confident he has the abilities to lead our marketing efforts through these times of unprecedented opportunity.”
Cabrera was recently elected president of the Propeller Club of Jacksonville, one of the oldest continually active clubs in the nation, and has been active with the organization for the past 18 years.