Global toy giant consolidates shipments through JAXPORT

Dec 21, 2016 | Press Releases

Just days before children everywhere unwrap Christmas toys galore, JAXPORT is pleased to announce that Jacksonville-based and family-owned Ja-Ru, a leading supplier of impulse toys worldwide, is now importing all of its products destined for U.S. markets through JAXPORT. 

Ja-Ru, with offices and showrooms in Jacksonville and Hong Kong, specializes in toys bought “on impulse” in groceries, convenience stores and other retailers. Ja-Ru sells throughout the nation, ships to more than 35 countries and employs more than 150 people, most of them in Northeast Florida.

“It is rare to go into any retailer anywhere in the world and not find a Ja-Ru toy,” said Ja-Ru’s Andrew Selevan. “Getting product to market quickly and seamlessly is incredibly important to our business success. Comparing the service we have been receiving at other ports to what JAXPORT now offers us in global connections, efficiencies, savings and the ease of doing business made the recent decision to consolidate our shipments here an easy one.”

“Having major toy supplier Ja-Ru choose JAXPORT over other ports speaks volumes,” said Roy Schleicher, JAXPORT Executive VP and Chief Commercial Officer. “The message to the international cargo industry is clear: JAXPORT is a growing contender in the Asian trade lane. We are proud to have prestigious business partners like Ja-Ru help us tell that story.”

The Asian container trade continues to be the fastest growing segment of JAXPORT’s container business, achieving 19 percent growth in 2016.

For more on Ja-Ru’s product line, head to