JAXPORT unveils new logo and website at biennial logistics conference

Apr 30, 2019 | Press Releases

The Jacksonville Port Authority (JAXPORT) unveiled its new brand today to more than 350 transportation industry professionals from across North America at the JAXPORT Logistics and Intermodal Conference in Ponte Vedra Beach, Florida.

JAXPORT reimagined its brand with a new logo, new website and updated social media, positioning the Florida port as a premier, global gateway that delivers a world-class customer experience.

“This new brand is a reflection of our commitment to creating an environment where our port partners and customers thrive,” said JAXPORT CEO Eric Green. “I am bullish about the future of Jacksonville and our port. With Jacksonville’s harbor deepening program, the port’s capital improvements, and our strong customer base, we are well on our way to achieving our mission to increase jobs and opportunities for our neighbors here in Northeast Florida.”

The new logo reflects JAXPORT’s worldwide trade lanes including connections with Asia, Africa, the Caribbean, Europe, Middle East and South America; as well as Jacksonville’s strategic location at the crossroads of the nation’s rail and highway network. JAXPORT offers shippers connections to 140 ports around the globe. Port terminals integrate with three U.S. interstates, on-dock rail, 40 daily train departures, more than 100 trucking firms and dozens of ocean carriers.

“Every day JAXPORT and our port partners have one goal: deliver a seamless transportation experience,” said Kristen Demarco, JAXPORT Chief Commercial Officer. “The industry’s perception of JAXPORT is shifting – we are increasingly being viewed as a true global gateway that offers carriers, beneficial cargo owners and shippers the single best solution in the South Atlantic.”

JAXPORT’s brand refresh was managed and produced by port staff.

Read more about the story and process of JAXPORT’s brand development.

Download the logo

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