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JACKSONVILLE, Fla. (Oct. 19. 2015) – JAXPORT’s social media outreach ranks seventh in the world according to a new report providing the first-ever look into container ports’ social media activities, revealing how open and transparent the world’s ports are with their business and local communities.
Spire, a San Francisco-based data company that monitors the world’s oceans and maritime-related activities, delivered its 2015 Social Media Re-Port recently. The research focused on five of the most used social medial channels: Facebook, Twitter, YouTube, Instagram and LinkedIn. The Re-Port finds “ports that deliver greater transparency around their operations indicate tech savviness and overall improved port efficiency.”
Along with the overall standing, the Re-Port reviewed specific social media channels, ranking JAXPORT in the top 10 worldwide in three other categories: Ports on YouTube with the Most Subscribers, Ports on YouTube with the Most Channel Views, and Ports on LinkedIn with the Most Followers.
The company created its own ranking system to compile the list of the top 10 Most Social Ports based on a blend of various statistics such as the number of Followers, Likes, and posts, level of engagement, and presence on the different social media platforms.
A complete index of social media rankings for the top 10 ports and how they fare against each other can be found in the table image.
Spire compiled its 2015 Social Media Re-Port by sourcing data from the respective ports’ social media accounts measuring activity on Facebook, Twitter, Instagram, YouTube and LinkedIn between April 9 and May 11, 2015.
Connect with JAXPORT: Facebook, Twitter, LinkedIn, YouTube, Instagram, Flickr
Read Spire’s full release here.